The countdown begins to Amazon’s Prime Day event. From July 11 at 3 a.m. EDT through July 12, Prime members get exclusive access to Amazon’s lowest prices so far this year on select products from a variety of brands, like Bose, Hey Dude, and Theragun. New deals will drop every 30 minutes during select periods throughout the event, with deep discounts on top products from the hottest brands. This Prime Day, members in the U.S. can also shop more deals on small business products than ever before. Customers can join Prime or start a free trial at amazon.com/primeday to participate and get the most out of Amazon.