Why Did James Patterson’s BookShots Fail?

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On June 7, 2016, I reported that James Patterson, the world’s best-selling author, set out to start a revolution in the publishing industry with the launch of his BookShots line. These bite-sized books were marketed as being 150 pages or less and they were priced at $4.99. Patterson said, at the time, that he had 117 ready to go and planned on releasing 50 in 2016. As of right now, only 66 have been published over the past 16 months and there hasn’t been a new thriller in the line since December 2017’s Avalanche. With all signs pointing to this revolution not succeeding you might be wondering, why didn’t BookShots take off the way James Patterson had hoped? Let’s take a look.

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Working With James Patterson: BookShots Authors Tell All

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In June James Patterson launched his BookShots imprint, and since then more than one million copies of these bite-sized thrillers have been sold. I recently spoke with two of the authors who’ve written books for this imprint: Brendan DuBois and Erin Knightley.

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James Patterson Starts A Reading Revolution

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Today, James Patterson started a reading revolution. Its name is BookShots, a new imprint under Little, Brown and Company. What makes these books so special? Each title will be under 150 pages, competitively priced at less than $5, and will be available in a new compact paperback format (and as ebooks and audiobooks). Patterson will be writing, collaborating on, or personally curating every title. Oh, and there’s already 117 of them ready to go.

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