Cart abandonment costs the ecommerce industry over $18 billion in lost sales and revenue each year. While this figure might seem excessive because those people likely weren’t all going to purchase anyway, it still represents a significant issue that is at play: getting customers over the final hurdle through checkout and not a completed sale, which ultimately is the aim of the game.

In the US alone, cart abandonment reached all-time highs of 84%, with the issue more prevalent for mobile carts. But it’s not simply a case of the customer not actually having any intention to buy; there could be many things you, as a business or your website, are overlooking that contribute to the problem.

This post is going to dive into some ways you can reduce abandoned carts and increase sales.