I was at the supermarket today and I spotted a box of Fruity Pebbles and noticed something different about them; instead of Fred Flintstone being on the box, I saw WWE superstar John Cena with Bam Bam.

For those unfamiliar with wrestling, The Rock has had an ongoing feud with John Cena. “The Great One” told Cena that his colorful attire made him look like a bowl of Fruity Pebbles. Over a span of several months they traded barbs and had an epic battle at WrestleMania last year. Their rematch is taking place at this year’s WrestleMania in New Jersey.

Partnering with Post to have John Cena replace Fred Flintstone on boxes of Fruity Pebbles, leading up to WrestleMania 29, was a brilliant way to promote the event and tie it back to WWE’s product. Well done, WWE. Well done.