Joe Cocker is one of the most enduring artists in the music industry, and one of my favorites. His last album, Hard Knocks, was fantastic. It was filled with well crafted pop/rock songs that fit Cocker’s gravely voice like a glove.

Cocker is following up Hard Knocks with Fire It Up. Similar to his last album, it’s initially being released internationally and it was produced by Matt Serletic. The lead single is the title track “Fire It Up,” and it sounds great. I can’t wait to hear the rest of the album when it’s released in the U.S., more than likely, sometime next year.

Below you’ll find two videos: the official lyrics video for “Fire It Up” and the album’s electronic press kit (i.e., EPK).