If you are thinking about investing some of your money in a business, there are many things you should remember that can help. You want to ensure you are investing in the right kind of business, that you are likely to see a decent return, and that it will be as easy as possible to achieve what you want. Let’s look at some of the top concerns you must consider when investing in a business.
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Cart abandonment costs the ecommerce industry over $18 billion in lost sales and revenue each year. While this figure might seem excessive because those people likely weren’t all going to purchase anyway, it still represents a significant issue that is at play: getting customers over the final hurdle through checkout and not a completed sale, which ultimately is the aim of the game.
In the US alone, cart abandonment reached all-time highs of 84%, with the issue more prevalent for mobile carts. But it’s not simply a case of the customer not actually having any intention to buy; there could be many things you, as a business or your website, are overlooking that contribute to the problem.
This post is going to dive into some ways you can reduce abandoned carts and increase sales.
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