WWE, the iconic sports entertainment company that made professional wrestlers like The Rock, Hulk Hogan and “Stone Cold” Steve Austin household names, just announced WWE Network. This 24/7 streaming network, launching February 24, will provide subscribers with access to all 12 live WWE pay-per-views, including WrestleMania, as well as “original programming, reality shows, documentaries, classic matches and more than 1,500 hours of video on demand at launch.” The best part is subscribers only have to pay $9.99 a month for all this content, and it can be streamed through the WWE app on nearly every device you can think of (i.e., desktop/laptop computers, iOS and Android devices, Kindle Fire tablets, Roku, Xbox 360/Xbox One, Playstation 3/4, etc.).

What has me most excited about this news isn’t that I’ll be able to access every WWE, WCW and ECW pay-per-view ever – although that is awesome – it’s that this service doesn’t require me to have an existing relationship with a cable provider like HBO GO does. WWE is the first cable content provider to cut out the middle man and provide its product directly to consumers through a paid streaming service. And unlike Netflix and Hulu Plus, WWE doesn’t need to pay movie studios large amounts of money to lease this content because they already own it. For WWE, this will be a huge revenue stream for the company and a smart way to provide pay-per-view content to fans at an extremely attractive price.

Needless to say, I’m very impressed by this announcement and excited to try out WWE Network on February 24. Check out the videos below for a taste of what’s to come.