A few years ago I was camping with my family in Maine and several of them wanted to go on a hike in the morning. They asked me if I’d like to join them and I said, “No, I think I’ll stay here and read my book.” The book I was reading was one of Harlan Coben’s Myron Bolitar novels. If you’ve never read one of his books you should. While you’re at it, read all of them as he’s my favorite author and his novels are excellent. Anyway, while reading this book I came across a section in the story where Myron starts drinking a bottle of Yoo-hoo, his favorite drink. Like a cheeseburger in a TV commercial, I responded like a Pavlovian dog and was instantly in the mood for the chocolaty goodness of Yoo-hoo.